About

Built by a producer.
For the scene.

udots is not a startup story. It's a tool I built because the scene I'm part of needed it.

The story

I'm Hendrik. I produce music in Düsseldorf under the name Elias Bax — that's where this all comes from.

Düsseldorf — German underground rap

I started in the German underground rap scene. Spent years around producers, MCs, the labels that never got big. Hip-hop is where I learned what an artist actually needs: a place to be found, to release, to show what you can do — without a label gatekeeping it.

Berlin — techno took over

Then techno. The DE EU Küche nights, Boothaus shifts, hanging around the right people. I ran into Amelie Lens at her studio — small dinner, real conversations about how this scene works from the inside. The community here taught me that a creator profile isn't optional. It's the contact point between you and your bookings.

Tresor west — the resident showed me how to mix

I started DJing myself at Tresor west. The resident there taught me how to actually mix — not just hit play. Standing behind the booth, you see how every artist around you has the same problem: their Instagram bio is a single link, their SoundCloud is somewhere else, their booking email is buried, their EPK is a PDF nobody opens.

udots — the missing piece

I'm looking for ways to support the scene. Not as a label, not as a manager — as someone who builds tools. udots is the missing piece: a creator profile that's actually yours, hosted in Germany, free for what you actually need. No paywall on the basics. No US-tracker. No Linktree-watermark. Built so a DJ in Berlin, a producer in Frankfurt or a content creator in Düsseldorf can show up online the way they show up in person.

What this means for the product

Built for creators, not investors

I don't take VC money. That means udots stays free for the core features forever — no growth-hack pivot to a $20/month paywall when a board demands it.

Hosted in Germany, by design

EU-hosted on Hetzner in Falkenstein. GDPR-clean from day one because I built it for German and European creators first. Not retrofitted compliance — actual local infrastructure.

Made by someone who uses it

Every feature exists because I or someone in my circle hit a problem with Linktree, Beacons or a half-built Wix site. If it's in udots, it's because a producer, DJ or creator I know actually needed it.

Hendrik Reichel
aka Elias Bax
Founder & Producer
Düsseldorf, Germany

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Free forever for what you need. Pro and Agency available when you're ready.

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